How Content Protection Helped “Dayı” Reach the Top

TV and movie viewing habits shifted to digital channels during the COVID pandemic. The competition between digital platforms and contents was driven by the rise in demand. As a result, the success of a content not only enhanced its value but also greatly contributed to the success of digital content providers and platforms. TV shows and movies that were protected during this time period became popular on multiple digital platforms, demonstrating once again that content protection maximizes the value of content and its lifespan. Let's look at the case of “Dayı: Bir Adamın Hikayesi” to better understand the impact of content protection and how DigiGuardians goes above and beyond.

Greater Success on Digital Platforms

Despite being Uğur Bayraktar's first production and screenwriting experience, “Dayı: Bir Adamın Hikayesi” was a huge hit on VOD platforms.

According to Box Office figures, the movie, which was released on December 10, 2021, drew 476,644 people to theaters throughout its 19-week theatrical run. While the film performed well in theaters, it performed significantly better on VOD platforms, consistently ranking among the Top 3 Most Watched Movies on Google Play Movies, iTunes, and Amazon Prime in 2022 and 2023 in Turkey.

Top 10 Most Watched in Turkey, 2022

iTunes

• 1. Dayı: Bir Adamın Hikayesi
• 2. The Batman
• 3. Dune
• 4. Spider-Man: No Way Home
• 5. The Matrix Resurrections
• 6. Wrath of Man
• 7. Uncharted
• 8. Top Gun: Maverick
• 9. No Time to Die
• 10. The Northman

Google Play Movies

• 1. Dayı: Bir Adamın Hikayesi
• 2. Wrath of Man
• 3. Spider-Man: No Way Home
• 4. Venom: Let There Be Carnage
• 5. Uncharted
• 6. Dune
• 7. Free Guy
• 8. Sıfır Bir
• 9. The Batman
• 10. The Matrix Resurrections

Amazon Prime

• 1. Dilberay
• 2. Dayı: Bir Adamın Hikayesi
• 3. Bergen
• 4. Samaritan
• 5. The Lord of The Rings: The Fellowship of the Ring
• 6. Şimdi Yandık
• 7. Adanış: Kutsal Kavga
• 8. The Hobbit: An Unexpected Journey
• 9. The Tomorrow War
• 10. Bad Cat

Click here for Flix Patrol's 2022 data.

“Dayı: Bir Adamın Hikayesi” riveted its success by also ranking in the bestsellers lists, in addition to being among the most watched movies on these platforms. The film topped both the Google Play Movies Best Sellers and the iTunes All-Time Best Selling Movies lists.

Google Play Movies — Bestsellers

• 1. Dayı: Bir Adamın Hikayesi
• 2. Bullet Train
• 3. Bergen
• 4. Wrath of Man
• 5. Rafadan Tayfa: Göbeklitepe
• 6. Moonfall
• 7. Spider-Man: No Way Home
• 8. Rafadan Tayfa Dehliz Macerası
• 9. Avatar

iTunes — All-Time Bestselling Movies

• 1. Dayı: Bir Adamın Hikayesi
• 2. Aile Arasında
• 3. Kolonya Cumhuriyeti
• 4. Cebimdeki Yabancı
• 5. CM101MMXI Fundamentals
• 6. Yol Arkadaşım
• 7. Recep İvedik 5
• 8. CMYLMZ
• 9. Olanlar Oldu

These findings unequivocally illustrate that content protection helps to maximize the value and potential of a content even 15 months after its release. It is worth pointing out at this point that not all content protection services are created equal. There is a crucial “secret” that unlocks the full potential of a content.

The Crucial “Secret” to Ranking in the Top 3: In-Depth Protection

The success of a movie on digital platforms depends on several factors, including the quality of content protection it receives and the scope of that protection. Continuity of protection and success in removing unauthorized copies from the entire internet are crucial in preserving the value of the content. Understanding these, “Dayı: Bir Adamın Hikayesi” chose a long-term and comprehensive in-depth protection, allowing for the extensive removal of copyright infringing sources.

Four out of the first five movies on iTunes' All-Time Best Selling Movies list utilized DigiGuardians' content protection. DigiGuardians provided long-term content protection for each of these films. These protection services have been one of the most vivid examples and formulas for creating a success story in the digital age.

DigiGuardians content protection results

Protecting the movie from the very beginning and continuously — from 2021 to 2023 — played a massive role in controlling and removing unwanted content.

While removing the pirated content copies from every channel, the biggest fight against piracy has been on social media platforms. The following social media platforms received the most traffic for pirated sources:

• TikTok comes in first with 41%
• YouTube comes in second with 13.2%
• Twitter comes in third with 12.9%
• Telegram comes in fourth with 10.5%

Content protection efforts diverted this traffic away from illegal sources and toward legitimate VOD platforms, culminating in its success.

Meet Your Global Content Protection Service Provider

Protecting content since 2013, with expertise in the media and entertainment industries, DigiGuardians' in-depth protection for content owners, producers, distributors, VOD platforms, and others is the most effective end-to-end solution.

DigiGuardians differentiates itself by going above and beyond: in addition to search engine de-listing and de-indexing, our in-house software locates the actual sources and files used to distribute pirated copies regardless of geographical location and language, and removes these sources and files in the shortest time possible to offer content right holders the greatest value possible.

DigiGuardians continues to provide protection services to numerous contents found on the largest digital content providers such as iTunes, Google Play Movies, and Amazon Prime. Across the 2022 and 2023 Top 10 lists on iTunes and Google Play Movies in Turkey, the titles below were protected by DigiGuardians:

• Dayı: Bir Adamın Hikayesi
• The Batman
• Dune
• Spider-Man: No Way Home
• The Matrix Resurrections
• No Time to Die
• The Northman
• Wrath of Man
• Uncharted
• Top Gun: Maverick
• Bullet Train
• Moonfall
• Bergen
• Avatar
• Rafadan Tayfa: Göbeklitepe
• Rafadan Tayfa: Dehliz Macerası
• Venom: Let There Be Carnage
• Free Guy
• Sıfır Bir

Given that original creators are becoming increasingly aware of the importance of anti-piracy, DigiGuardians — protecting content since 2013, with a highly specialized team and functional software — provides content producers with a comprehensive content protection solution that maximizes the value and success of their content.

#nomercy to pirated copies, violations, and unfair profits.

Please contact us for more information on our services: [email protected]

Your content is king, we guard the kingdom.

Note: the content was protected by DigiGuardians between 07.12.21 and 20.11.23.